Hello, I am Laura Morrison Pibel. I am a multidisciplinary designer based in Austin, Texas. I graduated from Colorado State University with a bachelor’s degree in fine arts with a double concentration in graphic design and electronic art and a minor in ethnic studies. Through professional work experience and formal education, I am well-versed in print and digital design along with video editing, photography, copywriting, management, and research skills.
I am interested in the combination of art and technology to produce innovative ways of communication and bring communities together. I also have a passion for using design to inform and educate audiences, as well as, share stories and connect people. I focus on graphic design and website design, investigating communication through print and online media.
In my freetime, I enjoy going outside on doing long-distance running, drawing nature sketches, reading non-fiction books, and trying new tongue-burning hot sauces.
Graphic Design and Electronic Art, Minor in Ethnic Studies
I graduated Colorado State University with a Bachelor of Fine Arts with a double concentration in graphic design and electronic art, a minor in ethnic studies, and cum laude distinction.
In my role, I design digital assets for the marketing department of the company. This includes landing pages, digital ads, pitch decks, and brand items. In addition to creating digital assets, I research, conceptualize, and prototype user experience and user interaction for the website. This involves analyzing competitor research, user heat maps, conversion rate, A/B testing, and design trends. My role also involved presenting creative concepts and communicating rationale to cross-functional team members and stakeholders.
In this role, I mainly created print-ready materials such as business cards, letterheads, flyers, posters, CD covers, merchandise designs, product labels, brand guidelines, print and digital ads, brochures, and banners. I also built responsive SEO-optimized websites using WordPress, file transfer protocols, custom CSS, and plugins. I also led the company’s website design sector by spearheading web design projects, training and assisting team members with website needs, and managing the maintenance for the company’s web clients. I worked with the social media department and developed social media campaign content including writing copy for blogs and social media posts with strong attention to grammatical errors.
In this role, I worked in the Dean’s Office for the College of Natural Sciences with the Director of Marketing. I created designs that adhered to university branding standards for projects ranging from posters, brochures, social media headers, holiday cards, and informational flyers. This included website design for the website. I worked alongside and collaborated with the Director of Communications as well as other department directors on projects to ensure accurate information and the quality of the work. This position required that I balanced multiple projects at a time by prioritizing work based on deadlines, the length of the projects, and the necessary items needed to complete the projects. With my designs, I upheld university and college-specific graphic design standards for consistency in the brand. I also maintained a professional and appropriate work environment.
In my role, I represented the Student Diversity Programs and Services offices at Colorado State University and provided information on the resources they offered on campus to prospective students and parents. This included referring and providing answers on events, services, programs, and involvement opportunities. This also meant identifying and empathizing with students of diverse backgrounds and needs to understand what resources best suited their interests. This required active listening skills, awareness of cultural and economic backgrounds, and sensitive interpersonal skills.
In this job, I worked within the Marketing department and created marketing materials for print, online materials, logos, and merchandise. I set-up a new system for processing project requests and print orders that increased the Marketing department’s efficiency for receiving design requests and assisted clients on their role in the design process. I collaborated with members of the different branches of the organization including members of the president’s cabinet and supervising staff. I also worked with the University’s Director of Marketing by strategizing on innovative ways to design and communicate with the student body with attention to the needs of diverse populations. This included event branding for University-wide large-scale events, providing input on the needs of the student body, and ensuring ASCSU’s messaging was consistent with the University’s messaging.
This job was a student programming organization that programmed large-scale and small-scale events for 28,000 students. In my role as an event programmer, I contacted and negotiated with talent representatives, drafted offer letters and contracts, and coordinated event logistics. I directly communicated and escorted talent and talent representatives to ensure sound event flow, the safety of talent, and address concerns and requests. My role placed me on the leadership team where I collaborated with peers, graduate staff, and professional staff regarding the organization’s leadership and growth. As the Market Research Coordinator, I utilized research and assessment methods to highlight the value of RamEvents programs in relation to Social Justice and Diversity values by analyzing and interpreting data. I also identified the needs of CSU students through a variety of assessment methods, including program evaluations, focus groups, interviews, and trends surveys.